Terms of Service

1. Acceptance of Terms

By accessing or using lug2lug (the “Service”), operated by Lug2Lug LLC (“we”, “us”, or “our”), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service.

2. The Service

lug2lug is a watch specification, value tracking, and discovery platform. We aggregate publicly available data on watches, brands, and secondary market pricing. Pricing data is shown for informational purposes only and should not be considered financial or investment advice.

3. Accounts

You may create an account using Google OAuth. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.

We reserve the right to suspend or terminate accounts that violate these Terms, engage in abusive behavior, or compromise the integrity of the Service.

4. User Content

You retain ownership of content you post (comments, edit suggestions, forum threads, collection notes). By posting content, you grant Lug2Lug LLC a non-exclusive, worldwide, royalty-free license to display, store, and distribute that content as part of the Service.

You agree not to post content that is illegal, defamatory, harassing, infringing, or spam. We may remove content or accounts at our discretion.

5. Intellectual Property

Watch specifications, brand names, and images are property of their respective owners. lug2lug’s original code, design, aggregated data compilations, and trade dress are the intellectual property of Lug2Lug LLC and protected by applicable laws.

6. Not Financial Advice

All market pricing, retention scores, value assessments, “bargain” indicators, and alternative recommendations displayed on the Service are for entertainment and informational purposes only. Watches are not regulated financial securities. Historical pricing data does not guarantee future market value. Lug2Lug LLC is not liable for any financial losses, missed opportunities, or depreciated value resulting from the purchase or sale of a timepiece based on our platform’s data. Nothing on the Service constitutes financial, investment, or appraisal advice.

7. Specifications “As-Is”

The specifications, dimensions, and technical details provided on this platform are aggregated from third-party sources and are provided strictly on an “as-is” and “as-available” basis. While we strive for accuracy, Lug2Lug LLC makes no warranties regarding the exact precision of case dimensions, movement calibers, water resistance ratings, lume type, power reserve, or other technical data. Users assume all risk when relying on this data to make purchasing decisions.

8. Affiliate Disclosure

Lug2Lug participates in various affiliate marketing programs. This means we may earn a commission on qualifying purchases made through links to retailer websites, including but not limited to eBay, Chrono24, and authorized dealers. These affiliate relationships do not influence our algorithm’s “Alternative Recommendations” or similarity scoring, which are strictly generated based on objective mathematical data points (price, specifications, movement, and style).

9. Third-Party Links

The Service may link to third-party websites (including retailer and auction sites). We are not responsible for the content, policies, or practices of third parties.

10. DMCA & Copyright

Lug2Lug LLC is not responsible for the accuracy or legality of user-generated content. We comply with the Digital Millennium Copyright Act (DMCA) and operate under its safe harbor provisions. If you believe your copyrighted work has been posted on the Service without authorization, contact us at contact@lug2lug.org with a formal takedown notice including: (a) identification of the copyrighted work, (b) location of the infringing material on our Service, (c) your contact information, (d) a statement of good-faith belief, and (e) your physical or electronic signature. We will respond to valid notices promptly.

11. E-Commerce & Direct Sales

Lug2Lug LLC reserves the right to sell physical goods, merchandise, and timepieces directly through the platform. Any direct purchases made from Lug2Lug LLC are subject to our standard shipping, return, and warranty policies, which will be provided at the point of sale. Such transactions are between you and Lug2Lug LLC directly, not with any third-party retailer.

12. Disclaimer of Warranties

The Service is provided “as is” and “as available” without warranties of any kind, either express or implied, including but not limited to merchantability, fitness for a particular purpose, non-infringement, or accuracy of data.

13. Limitation of Liability

To the maximum extent permitted by law, Lug2Lug LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service, including but not limited to losses resulting from reliance on pricing data or other information displayed.

14. Changes to Terms

We may update these Terms from time to time. Material changes will be reflected by updating the “Last updated” date. Continued use of the Service after changes constitutes acceptance of the revised Terms.

15. Governing Law

These Terms are governed by the laws of the Commonwealth of Pennsylvania, United States, without regard to its conflict of laws principles.

16. Contact

For questions about these Terms, contact us at: