Side by side

Grand Seiko SBGY007vsLongines ULTRA-CHRON CLASSIC

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGY007
Grand SeikoSBGY007
MSRP $8,900
ULTRA-CHRON CLASSIC
LonginesULTRA-CHRON CLASSIC
MSRP $4,000

At a glance

20 of 29 specs differ
Diameter
SBGY00738.5mm
ULTRA-CHRON CLASSIC40mm
Power Reserve
SBGY00772h
ULTRA-CHRON CLASSIC72h
Water Resistance
SBGY00730m
ULTRA-CHRON CLASSIC30m
MSRP
SBGY007$8,900
ULTRA-CHRON CLASSIC$4,000

Full specifications

Case

7 specs
Category
Dress
Diameter
38.5mm
40mm
Thickness
10.2mm
10.95mm
Lug-to-Lug
43.7mm
47.2mm
Lug Width
19mm
21mm
Finish
Brushed and polished
Caseback
Solid
Transparent case back with sapphire crystal

Crystal & Dial

5 specs
Crystal Shape
Flat
AR Coating
Yes
Both sides
Dial Color
Black
Silver
Indices
Applied
Applied indexes
Lume
None
Super-LumiNova

Movement

7 specs
Caliber
9R31
L836.6
Type
Spring Drive
Automatic
Beat Rate
28,800 vph
25,200 vph
Jewels
25
0
Hacking
Yes
No
Hand-winding
Yes
No
Complications
None
Hours, minutes, seconds, moon phase display and date indicated by small hand at

Pricing

1 specs
MSRP
$8,900
$4,000

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGY007

Grand Seiko SBGY007 owners and reviewers widely praise its stunning, textured blue dial, inspired by frozen Lake Suwa, and its clean, time-only aesthetic. The watch is lauded for its impeccable finishing, including high polish and Zaratsu polishing, and its classic, thin 38.5mm stainless steel dress case. The hand-wound Spring Drive Caliber 9R31 movement is noted for its accuracy, rated to ±1 second per day, and a 72-hour power reserve, with its power reserve indicator discreetly placed on the case back. While some reviewers suggest room for improvement in Grand Seiko's pricing structure, the $8,300 USD price is seen by others as a relatively affordable entry into the brand's high-end offerings. On balance, the consensus is that the Grand Seiko SBGY007 is highly regarded for its exceptional dial artistry and refined finishing at its price point.

Longines ULTRA-CHRON CLASSIC

The Longines ULTRA-CHRON CLASSIC is widely praised for its high-beat 5Hz movement, offering superior accuracy and a smooth seconds hand, with reviewers noting its TIMELAB certification for chronometer standards. Owners and reviewers alike commend its faithful retro design, capturing beloved 1960s details with modern relevance and a charming appearance. The bracelet is described as comfortable and refined, featuring a micro-adjustment clasp, and the sunray silver dial with sparkling indices is a notable strength. Some owners, however, find the 11mm thickness detracts from a vintage feel, and there is a desire for a no-date version. The 40mm case wears larger than expected, with many suggesting the 37mm version offers superior wearability and fit for most wrists, and its 50m water resistance is considered not exceptional. Overall, owners and reviewers rate the Longines ULTRA-CHRON CLASSIC highly for its accurate high-frequency movement and successful retro design at its price point.

From video reviewers

The watch's high-beat movement, certified by TimeLab Geneva as an Ultra-Chronometer, is a notable feature. The relatively high price compared to its competitors is a drawback. Reviewers disagree on the optimal case size, with one reviewer mentioning 41mm and 43mm, and the other mentioning 37mm and 40mm.

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