Side by side

Grand Seiko SBGH349vsZelos Aurora Moonphase

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGH349
Grand SeikoSBGH349
MSRP $7,800
Aurora Moonphase
ZelosAurora Moonphase
MSRP $949

At a glance

10 of 29 specs differ
Diameter
SBGH34940mm
Aurora Moonphase39mm
Power Reserve
SBGH34955h
Aurora Moonphase40h
Water Resistance
SBGH349100m
Aurora Moonphase200m
MSRP
SBGH349$7,800
Aurora Moonphase$949

Full specifications

Case

5 specs
Category
Dress
Moonphase
Diameter
40mm
39mm
Thickness
13mm
12.5mm
Lug-to-Lug
46.6mm
39mm
Water Resistance
100m
200m

Crystal & Dial

2 specs
AR Coating
Yes
Inner
Dial Color
Black
Meteorite

Movement

2 specs
Caliber
9S85
Sellita SW288
Power Reserve
55h
40h

Pricing

1 specs
MSRP
$7,800
$949

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGH349

The Grand Seiko SBGH349 "Icefall" is widely praised for its stunning, deeply finished light blue dial, sharp case lines, and lightweight 40mm titanium construction. Owners and reviewers consistently highlight its understated, over-engineered finishing and practical yet obsessive build, making it suitable for daily wear and special occasions. The 13mm thickness is noted to work well with the 40mm case size, softened by the titanium material. The watch houses the automatic hi-beat 9S85 movement, offering a 55-hour power reserve and magnetic resistance of 4,800 A/m, with accuracy rated at +5 to -3 seconds per day. One reviewer notes that while the five-row bracelet is visually impressive, its clasp lacks micro-adjustability. The Grand Seiko SBGH349 is priced at $7,400 or €8,000. Overall, owners and reviewers rate the Grand Seiko SBGH349 highly for its exceptional finishing and comfortable, lightweight titanium build.

Zelos Aurora Moonphase

Owners widely praise Zelos for offering excellent value, solid build quality, and enthusiast-friendly designs, with unique dial variants often selling out quickly. The Zelos Aurora Moonphase is noted as a desirable model, though finding one can be challenging. Some owners find Zelos's designs, including those of the Aurora line, to be too flashy for everyday wear, preferring a more subdued aesthetic. One owner reported their Zelos Aurora Nebula 38mm running at -5.3 seconds per day. Overall, owners rate the Zelos Aurora Moonphase highly for its desirable microbrand status and unique dial appeal.

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