Side by side

Grand Seiko SBGH349vsLongines ULTRA-CHRON CLASSIC

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGH349
Grand SeikoSBGH349
MSRP $7,800
ULTRA-CHRON CLASSIC
LonginesULTRA-CHRON CLASSIC
MSRP $4,000

At a glance

21 of 29 specs differ
Diameter
SBGH34940mm
ULTRA-CHRON CLASSIC40mm
Power Reserve
SBGH34955h
ULTRA-CHRON CLASSIC72h
Water Resistance
SBGH349100m
ULTRA-CHRON CLASSIC30m
MSRP
SBGH349$7,800
ULTRA-CHRON CLASSIC$4,000

Full specifications

Case

8 specs
Category
Dress
Thickness
13mm
10.95mm
Lug-to-Lug
46.6mm
47.2mm
Lug Width
20mm
21mm
Material
Titanium
Stainless Steel
Finish
Brushed and polished
Water Resistance
100m
30m
Caseback
Solid
Transparent case back with sapphire crystal

Crystal & Dial

5 specs
Crystal Shape
Flat
AR Coating
Yes
Both sides
Dial Color
Black
Silver
Indices
Applied
Applied indexes
Lume
None
Super-LumiNova

Movement

7 specs
Caliber
9S85
L836.6
Beat Rate
28,800 vph
25,200 vph
Power Reserve
55h
72h
Jewels
25
0
Hacking
Yes
No
Hand-winding
Yes
No
Complications
None
Hours, minutes, seconds, moon phase display and date indicated by small hand at

Pricing

1 specs
MSRP
$7,800
$4,000

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGH349

The Grand Seiko SBGH349 "Icefall" is widely praised for its stunning, deeply finished light blue dial, sharp case lines, and lightweight 40mm titanium construction. Owners and reviewers consistently highlight its understated, over-engineered finishing and practical yet obsessive build, making it suitable for daily wear and special occasions. The 13mm thickness is noted to work well with the 40mm case size, softened by the titanium material. The watch houses the automatic hi-beat 9S85 movement, offering a 55-hour power reserve and magnetic resistance of 4,800 A/m, with accuracy rated at +5 to -3 seconds per day. One reviewer notes that while the five-row bracelet is visually impressive, its clasp lacks micro-adjustability. The Grand Seiko SBGH349 is priced at $7,400 or €8,000. Overall, owners and reviewers rate the Grand Seiko SBGH349 highly for its exceptional finishing and comfortable, lightweight titanium build.

Longines ULTRA-CHRON CLASSIC

The Longines ULTRA-CHRON CLASSIC is widely praised for its high-beat 5Hz movement, offering superior accuracy and a smooth seconds hand, with reviewers noting its TIMELAB certification for chronometer standards. Owners and reviewers alike commend its faithful retro design, capturing beloved 1960s details with modern relevance and a charming appearance. The bracelet is described as comfortable and refined, featuring a micro-adjustment clasp, and the sunray silver dial with sparkling indices is a notable strength. Some owners, however, find the 11mm thickness detracts from a vintage feel, and there is a desire for a no-date version. The 40mm case wears larger than expected, with many suggesting the 37mm version offers superior wearability and fit for most wrists, and its 50m water resistance is considered not exceptional. Overall, owners and reviewers rate the Longines ULTRA-CHRON CLASSIC highly for its accurate high-frequency movement and successful retro design at its price point.

From video reviewers

The watch's high-beat movement, certified by TimeLab Geneva as an Ultra-Chronometer, is a notable feature. The relatively high price compared to its competitors is a drawback. Reviewers disagree on the optimal case size, with one reviewer mentioning 41mm and 43mm, and the other mentioning 37mm and 40mm.

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