Side by side

Grand Seiko SBGH349vsLongines CONQUEST

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGH349
Grand SeikoSBGH349
MSRP $7,800
CONQUEST
LonginesCONQUEST
MSRP $2,850

At a glance

20 of 29 specs differ
Diameter
SBGH34940mm
CONQUEST30mm
Power Reserve
SBGH34955h
CONQUEST45h
Water Resistance
SBGH349100m
CONQUEST100m
MSRP
SBGH349$7,800
CONQUEST$2,850

Full specifications

Case

8 specs
Category
Dress
Sport
Diameter
40mm
30mm
Thickness
13mm
9.7mm
Lug-to-Lug
46.6mm
37.8mm
Lug Width
20mm
15mm
Material
Titanium
Stainless Steel
Finish
Brushed and polished
Caseback
Solid
Screw-down and transparent with sapphire crystal case back

Crystal & Dial

5 specs
Crystal Shape
Flat
AR Coating
Yes
Both sides
Dial Color
Black
Blue
Indices
Applied
Diamond indexes
Lume
None
Super-LumiNova

Movement

6 specs
Caliber
9S85
L592.5
Power Reserve
55h
45h
Jewels
25
0
Hacking
Yes
No
Hand-winding
Yes
No
Complications
None
Hours, minutes, seconds and date

Pricing

1 specs
MSRP
$7,800
$2,850

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGH349

The Grand Seiko SBGH349 "Icefall" is widely praised for its stunning, deeply finished light blue dial, sharp case lines, and lightweight 40mm titanium construction. Owners and reviewers consistently highlight its understated, over-engineered finishing and practical yet obsessive build, making it suitable for daily wear and special occasions. The 13mm thickness is noted to work well with the 40mm case size, softened by the titanium material. The watch houses the automatic hi-beat 9S85 movement, offering a 55-hour power reserve and magnetic resistance of 4,800 A/m, with accuracy rated at +5 to -3 seconds per day. One reviewer notes that while the five-row bracelet is visually impressive, its clasp lacks micro-adjustability. The Grand Seiko SBGH349 is priced at $7,400 or €8,000. Overall, owners and reviewers rate the Grand Seiko SBGH349 highly for its exceptional finishing and comfortable, lightweight titanium build.

Longines CONQUEST

Owners and reviewers widely praise the Longines CONQUEST for its high-quality finishing, versatile design, and exceptional value, with many highlighting its comfortable wearability and solid build. Accuracy figures are generally positive, with one owner reporting +1/+2 seconds per day. However, several owners note that the bracelet lacks micro-adjustment, which can affect fit, and some find the lume to be weak or inconsistently applied across variants. One owner also mentioned the crown rubbing against the wrist. On balance, owners and reviewers rate the Longines CONQUEST highly for its blend of elegant design and robust build at an accessible price point.

From video reviewers

The perfectly balanced case size is a key strength of the Longines Conquest. A notable weakness is the somewhat lacking lume brightness. Reviewers disagree on the ideal case size, with one preferring 38mm and the other 39mm.

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