Side by side

Marathon Jeep Rubicon GSARvsLongines PRIMALUNA

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Jeep Rubicon GSAR
MarathonJeep Rubicon GSAR
MSRP $2,100
PRIMALUNA
LonginesPRIMALUNA
MSRP $1,950

At a glance

22 of 29 specs differ
Diameter
Jeep Rubicon GSAR41mm
PRIMALUNA30mm
Power Reserve
Jeep Rubicon GSAR40h
PRIMALUNA40h
Water Resistance
Jeep Rubicon GSAR300m
PRIMALUNA30m
MSRP
Jeep Rubicon GSAR$2,100
PRIMALUNA$1,950

Full specifications

Case

9 specs
Category
Diver
Dress
Diameter
41mm
30mm
Thickness
14mm
8.3mm
Lug-to-Lug
48mm
37mm
Lug Width
20mm
7mm
Material
316L Stainless Steel
Stainless Steel
Finish
Brushed and polished
Water Resistance
300m
30m
Caseback
Solid
Transparent case back with sapphire crystal

Crystal & Dial

5 specs
Crystal Shape
Flat
AR Coating
Inner
Both sides
Dial Color
Green
Blue
Indices
Applied
Diamond indexes
Lume
None
Super-LumiNova

Movement

7 specs
Caliber
Sellita SW200-1
L257.2
Type
Automatic
Quartz
Beat Rate
28,800 vph
25,200 vph
Jewels
25
0
Hacking
Yes
No
Hand-winding
Yes
No
Complications
None
Hours, minutes, seconds and date

Pricing

1 specs
MSRP
$2,100
$1,950

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Marathon Jeep Rubicon GSAR

The Marathon Jeep Rubicon GSAR is widely praised as a rugged, high-quality tool watch that successfully blends Jeep branding with Marathon's functional heritage, featuring a unique dial with tritium illumination and an automatic Sellita SW200-1 movement. Owners appreciate its satisfying bezel action and durable build, making it a reliable daily wear that pairs well with Jeep's rugged image. However, some find the Jeep logo to be corporate and out of place with Marathon's austere design ethos, while one owner notes that second-hand examples can show wear on the bezel. The watch is priced at $1,500 USD. Overall, owners and reviewers rate the Marathon Jeep Rubicon GSAR highly for its robust construction and distinctive tritium lume, which are considered its strongest assets.

Longines PRIMALUNA

Owners widely praise the Longines PRIMALUNA for its attractive style and understated 26.5mm size, with some preferring the automatic for its craftsmanship and heirloom quality. The redesigned 34mm model features an automatic movement, date complication, and polished case design, available in steel or bi-metal with various dial and strap options. Accuracy averages a loss of 1.3 seconds per day across six positions, running 3-4 seconds slower on the wrist, which is within COSC standards. Prices range from EUR 2,850 to EUR 6,600. Overall, owners rate the Longines PRIMALUNA highly for its appealing design and reliable automatic movement.

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