Side by side

Marathon Jeep Rubicon GSARvsKUOE OLD SMITH 90-007

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Jeep Rubicon GSAR
MarathonJeep Rubicon GSAR
MSRP $2,100
OLD SMITH 90-007
KUOEOLD SMITH 90-007
MSRP $640

At a glance

13 of 29 specs differ
Diameter
Jeep Rubicon GSAR41mm
OLD SMITH 90-00735mm
Power Reserve
Jeep Rubicon GSAR40h
OLD SMITH 90-00742h
Water Resistance
Jeep Rubicon GSAR300m
OLD SMITH 90-00750m
MSRP
Jeep Rubicon GSAR$2,100
OLD SMITH 90-007$640

Full specifications

Case

7 specs
Category
Diver
Dress
Diameter
41mm
35mm
Thickness
14mm
12.25mm
Lug-to-Lug
48mm
42.3mm
Lug Width
20mm
18mm
Material
316L Stainless Steel
Stainless Steel
Water Resistance
300m
50m

Crystal & Dial

3 specs
Crystal Shape
Flat
Dome
AR Coating
Inner
Yes
Dial Color
Green
Ivory

Movement

2 specs
Caliber
Sellita SW200-1
Miyota 82S5
Power Reserve
40h
42h

Pricing

1 specs
MSRP
$2,100
$640

Follow this matchup

Get a note when Marathon Jeep Rubicon GSAR vs KUOE OLD SMITH 90-007 gets more votes, a community discussion, or a price drop. No account needed.

What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Marathon Jeep Rubicon GSAR

The Marathon Jeep Rubicon GSAR is widely praised as a rugged, high-quality tool watch that successfully blends Jeep branding with Marathon's functional heritage, featuring a unique dial with tritium illumination and an automatic Sellita SW200-1 movement. Owners appreciate its satisfying bezel action and durable build, making it a reliable daily wear that pairs well with Jeep's rugged image. However, some find the Jeep logo to be corporate and out of place with Marathon's austere design ethos, while one owner notes that second-hand examples can show wear on the bezel. The watch is priced at $1,500 USD. Overall, owners and reviewers rate the Marathon Jeep Rubicon GSAR highly for its robust construction and distinctive tritium lume, which are considered its strongest assets.

From video reviewers

Illumination technology is a consensus strength. Reviewers did not agree on a specific weakness.

KUOE OLD SMITH 90-007

Owners widely praise the KUOE OLD SMITH for its distinctive vintage aesthetic, with specific admiration for the blue hands that pop in sunlight and the satisfying chunky numerals. The watch is considered a discreet dress or office option, with one owner cherishing it despite an initial defective crown. The 38mm size is noted as a perfect fit by one owner, while another finds the 35mm size and 12mm thickness can be problematic on smaller wrists. The $635 price is considered high for the NH38 movement and standard specifications, though some believe the premium is justified by Kuoe's unique design language and microbrand status. Accuracy is reported at -5 seconds per day, but the Super-LumiNova is weak. Overall, owners rate the KUOE OLD SMITH highly for its unique design and cherished vintage aesthetic at the price.

Keep exploring

More watches worth a look

Matched to the watches above on size, movement, style and price — microbrands first. Open any one to dig in.

Adjacent matchups

People also compared

Comparisons nearby in the catalog — alternatives to the watches above paired against the matchup.