Bell & Ross BR-01 Cyber Skull BronzevsBell & Ross BR-X5 Blue Lum

The Bell & Ross BR-01 Cyber Skull Bronze is a limited edition of 500 pieces featuring a sculpted, faceted bronze case and a rose gold-plated skull dial that exposes the movement's balance and barrel. Its manually wound movement includes an animated jaw that moves when wound, and it is priced at EUR 11,900. Some find its design "hideous" and "weird to look at," questioning its value, while others describe it as "disruptive," "bold," and a "badass timepiece." One owner initially disliked its unique time display but grew to appreciate it as a lovely and interesting mechanical timepiece that mimics a digital look. On balance, owners and reviewers are divided on the Bell & Ross BR-01 Cyber Skull Bronze's polarizing design, with strong opinions ranging from admiration for its boldness to criticism of its aesthetic.

The Bell & Ross BR-X5 Blue Lum features a composite case with blue luminescent quartz fibre and titanium, and its dial, indices, hands, and power reserve indicator are treated with blue Super-LumiNova. The watch is powered by the Kenissi-manufactured Caliber BR-CAL.323 automatic movement, which provides a 70-hour power reserve. The luminous composite case components appear a pale blue in daylight and emit a bright aqua blue glow in the dark, though the date numerals are unlit. On balance, reviewers highlight the BR-X5 Blue Lum's distinctive luminous case and dial as its primary appeal.