Side by side

Massena LAB Archetype 1.0vsWilliam Wood Triumph Chronograph

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Archetype 1.0
Massena LABArchetype 1.0
MSRP $4,250
Triumph Chronograph
William WoodTriumph Chronograph
MSRP $2,525

At a glance

12 of 29 specs differ
Diameter
Archetype 1.042mm
Triumph Chronograph41mm
Power Reserve
Archetype 1.058h
Triumph Chronograph40h
Water Resistance
Archetype 1.0100m
Triumph Chronograph100m
MSRP
Archetype 1.0$4,250
Triumph Chronograph$2,525

Full specifications

Case

4 specs
Diameter
42mm
41mm
Thickness
14mm
16mm
Lug-to-Lug
46mm
49.5mm
Material
Stainless Steel
316L Stainless Steel

Crystal & Dial

3 specs
Crystal Shape
Double-Domed
Flat
AR Coating
Yes
Inner
Dial Color
Champagne
Steel

Movement

4 specs
Caliber
SW510 BH M Elaboré
Sellita SW510
Type
Manual
Automatic
Power Reserve
58h
40h
Jewels
23
25

Pricing

1 specs
MSRP
$4,250
$2,525

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Massena LAB Archetype 1.0

Owners find the Massena LAB Archetype 1.1's dial visually appealing with blue and gold accents, but also too cluttered with multiple dial rings. The Sellita SW510 BH M Elaboré movement is considered solid, though not top-tier. The $5,000 price point for a microbrand using a serial movement is questioned by some owners. On balance, owners are split on the Massena LAB Archetype 1.1, with some appreciating its aesthetic and movement while others find the dial too busy and the price point high for a microbrand.

William Wood Triumph Chronograph

The William Wood Triumph Chronograph is a Swiss-made chronograph featuring a 41mm stainless steel case and a Sellita SW510 movement. Reviewers highlight its firefighting-inspired design, including a sandwich dial, unique sub-dials, and upcycled fire hose straps. The watch has a 48-hour power reserve, though the movement is often credited with up to 56 hours. Its 16.5mm height and 49.5mm lug-to-lug measurement mean it wears large on a 7-inch wrist, and the handset is described as flat and blocky. Overall, reviewers appreciate the novel design elements and thematic execution of the William Wood Triumph Chronograph.

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