Finding alternatives to

57 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
39mm
Movement
Automatic
MSRP
$3,090
The short answer

The closest alternative to the is the Marathon Jeep Rubicon GSAR ($2,100) — shared caliber (Sellita SW200-1) and Visually similar. If price is the constraint, the Aigi Watches RAAF at $1,032 (vs $3,090 for the ) covers most of the same brief. From the independents, the Pompeak Sub-Aquatic is the standout microbrand take — shared caliber (Sellita SW200-1) and Looks nearly identical. Stepping up, the Tudor Pelagos Ultra ($6,900) is where the same idea goes with a bigger budget.

57 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Pompeak
Sub-Aquatic
40mm · Automatic$915
Shared caliber (Sellita SW200-1) · Looks nearly identical
Fathers
Evolution Diver Automatico Swiss Made
40mm · Automatic$1,131
Shared caliber (Sellita SW200-1) · Looks nearly identical
Fathers
Orologio Diver Automatico Swiss Made
40mm · Automatic$1,074
Shared caliber (Sellita SW200-1) · Looks nearly identical
Z.R.C Grands Fonds Heritage
39mm · Automatic$3,290
Shared caliber (Sellita SW200-1) · Visually similar
Fortis
Flieger F-39
39mm · Automatic$2,530
Shared caliber (Sellita SW200-1) · Visually similar
39mm · Automatic$3,090
Shared caliber (Sellita SW200-1) · Visually similar
Circula Watches
SuperSport
40mm · Automatic
Shared caliber (Sellita SW200-1) · Visually similar
Eza
1972 Diver
39.6mm · Automatic$1,411
Shared caliber (Sellita SW200-1) · Visually similar
DuFrane Watches
Travis 39mm MkII Mechanical Diving Watch
39mm · Automatic$899
Shared caliber (Sellita SW200-1) · Automatic
Marnaut
Safe Harbour 100C
39mm · Automatic$899
Shared caliber (Sellita SW200-1) · Visually similar
DIVER300 -METAL
39mm · Automatic$2,490
Shared caliber (Sellita SW200-1) · Automatic
CWC
RN Automatic Divers Watch Mk.2
41mm · Automatic$1,249
Shared caliber (Sellita SW200-1) · Visually similar
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Marathon
Jeep Rubicon GSAR
41mm · Automatic$2,100
Shared caliber (Sellita SW200-1) · Visually similar
Marathon
MSAR (Medium Search & Rescue) Diver's Automatic
36mm · Automatic$1,800
Shared caliber (Sellita SW200-1) · Visually similar
Marathon
GSAR (Government Search & Rescue) Diver's Automatic
41mm · Automatic$2,100
Shared caliber (Sellita SW200-1) · Visually similar
Tudor
Black Bay 58
39mm · Automatic$5,350
Visually similar · Automatic
Tudor
Black Bay 58 GMT
39mm · Automatic$5,525
Looks nearly identical · Automatic
Tudor
Black Bay GMT
41mm · Automatic$5,275
Looks nearly identical · Automatic
Arethusa Watch Co
World Diver
40mm · Automatic
Visually similar · Automatic
Seiko
Prospex Marinemaster Marinemaster 1965 Heritage Diver's Watch
39.5mm · Automatic$2,800
Visually similar · Automatic
Artefkt
Artefkt Field Watch
36mm · Automatic$1,850
Shared caliber (Sellita SW200-1) · Automatic
Grand Seiko
SBGM245
40.5mm · Automatic$6,100
Visually similar · Automatic
Longines
LONGINES SPIRIT ZULU TIME TITANIUM
39mm · Automatic$4,850
Visually similar · Automatic
Seiko
Prospex Sea 1965 Heritage Diver's Watch PADI Special Edition
40mm · Automatic$1,550
Visually similar · Automatic
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Aigi Watches
RAAF
40mm · Automatic$1,032
Shared caliber (Sellita SW200-1) · Looks nearly identical
Aigi Watches
The Banzai Watch
40mm · Automatic$1,098
Looks nearly identical · Automatic
Aigi Watches
ARCTIC TIDE
40mm · Automatic$875
Looks nearly identical · Automatic
Tissot
Seastar 1000
40mm · Automatic$875
Visually similar · Automatic
Marathon
OSAR-D (Original SAR with Date) Automatic 36mm
36mm · Automatic$1,200
Looks nearly identical · Automatic
Orient
AC0Q-40 Diver Watch
39.9mm · Automatic$370
Visually similar · Automatic
Audaz
ADZ-2045
45mm · Automatic$780
Looks nearly identical · Automatic
Audaz
ADZ-3030
42mm · Automatic$550
Looks nearly identical · Automatic
Beaucroft Watches
Element
39.5mm · Automatic$765
Visually similar · Automatic
Seiko
Prospex Sea
41.7mm · Automatic$595
Looks nearly identical · Automatic
Beaucroft Watches
Rebel
39.5mm · Automatic$735
Visually similar · Automatic
Seiko
Prospex Sea 1965 Heritage Diver's Watch
40mm · Automatic$1,300
Visually similar · Automatic
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Tudor
Pelagos Ultra
40mm · Automatic$6,900
Visually similar · Automatic
Tudor
Black Bay 58 18K
39mm · Automatic$22,550
Visually similar · Automatic
Grand Seiko
SBGE253
40.5mm · Spring Drive$6,900
Visually similar · Similar size
Bremont
Supermarine Chrono
43mm · Automatic$6,850
Visually similar · Automatic
Hublot
Big Bang One Click Sapphire Diamonds Black Dial 39mm
39mm · Automatic$73,000
Automatic · Same size
Hublot
Spirit of Big Bang Titanium Diamonds 39mm
39mm · Automatic$20,400
Automatic · Same size
Tudor
Pelagos FXD Chrono
43mm · Automatic$6,375
Looks nearly identical · Automatic
Grand Seiko
SBGH281
40mm · Automatic$6,300
Automatic · Same size
Grand Seiko
SLGB005
37mm · Spring Drive$11,100
Similar size · Sapphire
Bremont
Longitude Limited Edition
40mm · Automatic$18,100
Automatic · Same size
Linde Werdelin
3 Timer Sunset
44mm · Automatic$6,222
Visually similar · Automatic
Hublot
Spirit of Big Bang Titanium White Diamonds 39mm
39mm · Automatic$20,400
Automatic · Same size
Looks like this· 9

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Pagani Design
PD-1758 GMT
40mm · Automatic$142
Looks nearly identical · Automatic
Pagani Design
PD-1758 GMT MAP
40mm · Automatic$142
Looks nearly identical · Automatic
Pagani Design
PD-1726
40mm · Automatic$155
Visually similar · Automatic
Sugess
Seestern Vintage S407 600T
39mm · Automatic$249
Visually similar · Automatic
Sugess
Ocean Star S421
40mm · Automatic$449
Visually similar · Automatic
Sugess
Seestern 62MAS V3
39mm · Automatic$199
Visually similar · Automatic
Seestern
Sub 300 V4
42mm · Automatic$10
Visually similar · Automatic
Seestern
S450 Ocean Star
40mm · Automatic$299
Automatic · Same size
Seestern
S443 Column Wheel Chronograph
40mm · Manual$10
Looks nearly identical · Same size