Sartory Billard SB04
Finding alternatives to

Sartory Billard SB04

55 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
40mm
Movement
Automatic
Category
Dress
MSRP
$2,900
The short answer

The closest alternative to the Sartory Billard SB04 is the Seiko King Seiko KS1969 ($3,100) — classic dress and Visually similar. If price is the constraint, the Hamilton American Classic Intra-Matic Auto at $1,275 (vs $2,900 for the SB04) covers most of the same brief. From the independents, the anOrdain Model 1 is the standout microbrand take — classic dress and Visually similar. Stepping up, the Grand Seiko SBGK007 ($7,300) is where the same idea goes with a bigger budget.

55 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

anOrdain
Model 1
41mm · Manual$3,804
Classic dress · Visually similar
Atelier Wen
Perception
38.5mm · Automatic$25,800
Classic dress · Looks nearly identical
Furlan Marri
Cornes De Vache
37.5mm · Automatic$1,412
Classic dress · Visually similar
Sternglas
Naos Automatik Edition 60
38mm · Automatic$539
Classic dress · Visually similar
anOrdain
Model 1 (Group Buy)
38mm · Manual$1,905
Classic dress · Visually similar
Atelier Wen
Ancestra Launch Edition
38.5mm · Automatic$45,900
Classic dress · Visually similar
Aevig
THOR manualwind dresswatch
40mm · Manual$539
Classic dress · Visually similar
NOMOS Glashütte
Ludwig automatic
40mm · Automatic$3,670
Classic dress · Automatic
Oblvlo
AM-PW Automatic
42mm · Automatic$216
Classic dress · Looks nearly identical
Oblvlo
FM SL Day-Date Square
39mm · Automatic$158
Classic dress · Visually similar
Zelos
Aventurine (sellita)
39mm · Manual$699
Classic dress · Looks nearly identical
Astor + Banks
AB Clásico
40mm · Manual$1,500
Classic dress · Visually similar
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Seiko
King Seiko KS1969
39.4mm · Automatic$3,100
Classic dress · Visually similar
Seiko
Presage Classic Series “Craftsmanship” Arita Porcelain Dial
40.6mm · Automatic$1,900
Visually similar · Automatic
Grand Seiko
SBGZ003
38.5mm · Spring Drive
Classic dress · Looks nearly identical
Longines
CONQUEST HERITAGE
38mm · Automatic$3,400
Looks nearly identical · Automatic
Seiko
Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
40.2mm · Automatic$1,650
Visually similar · Automatic
Sartory Billard
SB04-E
39.5mm · Automatic$3,100
Looks nearly identical · Automatic
Sartory Billard
SB10
39.5mm · Automatic$3,800
Shared caliber (LJP G100) · Automatic
Hamilton
Ventura Elvis80 Auto
42mm · Automatic$1,725
Classic dress · Visually similar
Longines
RECORD
40mm · Automatic$2,450
Classic dress · Visually similar
Grand Seiko
SBGA469
41mm · Spring Drive$5,600
Visually similar · Same size
Grand Seiko
SBGR299
42mm · Automatic$4,300
Visually similar · Automatic
Tudor
1926 39mm Automatic
39mm · Automatic$2,575
Visually similar · Automatic
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Hamilton
American Classic Intra-Matic Auto
40mm · Automatic$1,275
Classic dress · Visually similar
Hamilton
Jazzmaster Performer Automatic
38mm · Automatic$1,245
Classic dress · Visually similar
Hamilton
Jazzmaster Day Date Auto
40mm · Automatic$1,045
Classic dress · Automatic
Tissot
Gentleman
40mm · Automatic$950
Classic dress · Visually similar
Tissot
Heritage 1938
39mm · Automatic$925
Classic dress · Automatic
Tissot
Le Locle
39.3mm · Automatic$795
Classic dress · Visually similar
Seiko
Presage Classic Series
40.2mm · Automatic$1,125
Visually similar · Automatic
Seiko
Presage Cocktail Time
40.5mm · Automatic$475
Classic dress · Visually similar
Seiko
Presage Classic Series “Craftsmanship” Enamel Dial
40.2mm · Automatic$1,400
Visually similar · Automatic
Citizen
Zenshin 60 Mechanical
40.5mm · Automatic$581
Visually similar · Automatic
Orient
Bambino Version 2 Small Seconds
38.4mm · Automatic$310
Classic dress · Visually similar
Orient
Bambino Version 8
40.5mm · Automatic$295
Classic dress · Visually similar
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Grand Seiko
SBGK007
39mm · Manual$7,300
Classic dress · Visually similar
Grand Seiko
SLGW007
38.6mm · Manual$10,000
Classic dress · Looks nearly identical
Grand Seiko
SBGY007
38.5mm · Spring Drive$8,900
Classic dress · Looks nearly identical
Citizen
The Citizen Caliber 0200
40mm · Automatic$6,995
Classic dress · Visually similar
Garrick
S2 Deadbeat Seconds
42mm · Manual$29,210
Visually similar · Similar size
Garrick
S3 Timepiece
42mm · Manual$41,212
Visually similar · Similar size
Garrick
S3 Deadbeat Seconds - Power Reserve
42mm · Manual$50,800
Similar size · Sapphire
Bremont
Audley
40mm · Automatic$7,250
Automatic · Same size
Tudor
Monarch
39mm · Automatic$5,875
Automatic · Same size
Bremont
Altitude Perpetual Calendar GMT
42mm · Automatic$38,450
Visually similar · Automatic
Citizen
The Citizen Caliber 0210
40mm · Automatic$8,400
Automatic · Same size
Bremont
Lady K
34mm · Automatic$6,700
Classic dress · Automatic
Looks like this· 7

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Sugess
MoonPhase Master SU2108
40mm · Automatic Moon Phase$549
Looks nearly identical · Same size
Sugess
Seakors Tourbillon SE8007
41mm · Automatic Tourbillon$1,199
Looks nearly identical · Same size
Sugess
Seestern S473 Auto Chrono
40mm · Automatic Chronograph$449
Visually similar · Same size
Pagani Design
PD-1788 GMT NH34
40mm · Automatic$196
Automatic · Same size
Pagani Design
PD-YS029
42mm · Automatic$171
Visually similar · Automatic
Pagani Design
PD-YS003
41mm · Automatic$120
Visually similar · Automatic
Seestern
S446 GMT
39.5mm · Automatic GMT$299
Visually similar · Same size