Finding alternatives to

57 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
38mm
Movement
Automatic
MSRP
$950
The short answer

The closest alternative to the is the Aigi Watches Royal Danish Air Force ($858) — shared caliber (Sellita SW200) and Automatic. If price is the constraint, the Alexander James Watches A4 Legacy Dress 37 at $250 (vs $950 for the ) covers most of the same brief. From the independents, the Bausele Coorong is the standout microbrand take — shared caliber (Sellita SW200) and Looks nearly identical. Stepping up, the Seiko King Seiko KSK ($3,300) is where the same idea goes with a bigger budget.

57 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Bausele
Coorong
40mm · Automatic$750
Shared caliber (Sellita SW200) · Looks nearly identical
38mm · Automatic$950
Same family (MEPHISTO_III) · Looks nearly identical
Yema
Urban Traveller
39mm · Automatic$1,090
Shared caliber (Sellita SW200) · Visually similar
HoraPictor
Totem Cipher
38mm · Automatic$4,092
Shared caliber (Sellita SW200) · Visually similar
S.U.F Helsinki
180G
38.7mm · Automatic$2,900
Looks nearly identical · Automatic
Yema
Superman Heritage
39mm · Automatic$1,004
Shared caliber (Sellita SW200) · Visually similar
Cincinnati Watch Company
Spirit - Year of the Horse
38mm · Manual$1,795
Looks nearly identical · Same size
38mm · Automatic$750
Shared caliber (Sellita SW200) · Visually similar
Jack Mason
Canton Salt
39mm · Automatic$1,199
Looks nearly identical · Automatic
HoraPictor
Volcano Grey
38mm · Automatic$2,592
Shared caliber (Sellita SW200) · Visually similar
Nivada Grenchen
Antarctic Erotic
38mm · Automatic$1,769
Shared caliber (Sellita SW200) · Visually similar
Henry Archer
Verden GMT
39mm · Automatic$5,199
Looks nearly identical · Automatic
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Aigi Watches
Royal Danish Air Force
40mm · Automatic$858
Shared caliber (Sellita SW200) · Automatic
Alexander James Watches
A3 Omen
38mm · Automatic$650
Visually similar · Automatic
Alexander James Watches
A3 Omen II
38mm · Automatic$650
Visually similar · Automatic
Aigi Watches
SATELLITE GROUND STATION
40.5mm · Automatic$516
Visually similar · Automatic
Aigi Watches
SATELLITE GROUND STATION II
39mm · Automatic$525
Visually similar · Automatic
Seiko
Presage Classic Series
36mm · Automatic$950
Looks nearly identical · Automatic
Alexander James Watches
A3 Artisan Series
38mm · Automatic$850
Visually similar · Automatic
Aryon
Degrade Automatic
38mm · Automatic$589
Automatic · Same size
Hamilton
Jazzmaster Seaview Auto
37mm · Automatic$945
Visually similar · Automatic
Hamilton
Jazzmaster Viewmatic Auto
40mm · Automatic$995
Looks nearly identical · Automatic
Arethusa Watch Co
World Diver
40mm · Automatic
Visually similar · Automatic
Hamilton
Jazzmaster Day Date Auto
40mm · Automatic$1,045
Looks nearly identical · Automatic
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Alexander James Watches
A4 Legacy Dress 37
37.4mm · Automatic$250
Looks nearly identical · Automatic
Alexander James Watches
A4 Prelude 37 GMT Light Blue
37.4mm · Automatic$325
Visually similar · Automatic
Alexander James Watches
A4 Prelude GMT
37.4mm · Automatic$325
Visually similar · Automatic
Orient
75th Anniversary Stretto Date
38.5mm · Automatic$395
Visually similar · Automatic
Ajwain Watches
Kakori 8 Down- Centenary Edition
38.5mm · Automatic$420
Visually similar · Automatic
Orient
Bambino Version 2 Small Seconds
38.4mm · Automatic$310
Visually similar · Automatic
Orient
Helios
40.5mm · Automatic$335
Visually similar · Automatic
Seiko
5 Sports SKX series Heritage Design Re-creation Limited Edition
38.2mm · Automatic$440
Visually similar · Automatic
Seiko
5 Sports SNXS series
37.4mm · Automatic$415
Visually similar · Automatic
Ajwain Watches
DEVI - A Tribute to Divine Strength
39mm · Automatic$180
Automatic · Same size
Asterisk Watches
Charley Harper Turtleneck
38mm · Automatic$395
Automatic · Same size
Asterisk Watches
Jump Hour Watch
38mm · Automatic$350
Automatic · Same size
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Seiko
King Seiko KSK
38.6mm · Automatic$3,300
Looks nearly identical · Automatic
Sartory Billard
SB04
40mm · Automatic$2,900
Looks nearly identical · Automatic
Tudor
1926 39mm Automatic
39mm · Automatic$2,575
Looks nearly identical · Automatic
Longines
CONQUEST HERITAGE
38mm · Automatic$3,400
Looks nearly identical · Automatic
Seiko
King Seiko KS1969
39.4mm · Automatic$3,100
Looks nearly identical · Automatic
Grand Seiko
SLGH005
40mm · Automatic$9,800
Looks nearly identical · Automatic
Bremont
Terra Nova 38
38mm · Automatic$3,050
Visually similar · Automatic
Grand Seiko
SBGY007
38.5mm · Spring Drive$8,900
Looks nearly identical · Same size
Longines
LONGINES MASTER COLLECTION
38.5mm · Automatic$2,850
Visually similar · Automatic
Grand Seiko
SBGY011
40mm · Spring Drive$8,800
Looks nearly identical · Similar size
Longines
ULTRA-CHRON CLASSIC
37mm · Automatic$3,900
Looks nearly identical · Automatic
Seiko
King Seiko KSK
38.3mm · Automatic$2,000
Visually similar · Automatic
Looks like this· 9

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Pagani Design
PD-1673 Royal Oak
40mm · Automatic$142
Looks nearly identical · Automatic
Pagani Design
PD-YS029
42mm · Automatic$171
Looks nearly identical · Automatic
Pagani Design
PD-1752
36mm · Automatic$145
Looks nearly identical · Automatic
Sugess
Chrono Master S438
40mm · Manual$549
Looks nearly identical · Similar size
Seestern
S450 Ocean Star
40mm · Automatic$299
Visually similar · Automatic
Sugess
MoonPhase Master SU2108
40mm · Automatic Moon Phase$549
Looks nearly identical · Similar size
Sugess
Ocean Star S450 YM
40mm · Automatic$449
Visually similar · Automatic
Seestern
S424 Full Lume Pilot
38mm · Automatic$299
Automatic · Same size
Seestern
S446 GMT
39.5mm · Automatic GMT$299
Visually similar · Similar size